Adiya Dixon Wiggins created Yubi Beauty out of necessity. Due to being a practicing attorney and mother of two, her mornings were busy answering emails, dishing out bowls of cereal and searching for everyone's shoes. She didn't have time for beauty.
Adiya wanted a shortcut, a way to apply cosmetics quickly and on the go. Using fingers was too messy and the results were patchy. Traditional make-up brushes didn't make sense on the go. After searching at every store she could, she didn't see the sort of product she was looking for resulted in the creation of Yubi Beauty.
Yubi Beauty aims to put the magic of beauty literally at the fingertips of people everywhere.